As a SEO expert, can you predict the effort for your site regarding page rank, keyword rankings, keyword search volume after doing certain SEO process. As it is predicted its not be a accurate result. So there is some illusion and uncertainty in SEO. Let us see in this blog.
I am going to highlight two major conflicting issues in SEO.
Does no-follow tag is really a no-follow tag:
Does a search engine follow a no-follow tag? When I analyze my competitor backlink, which has good Google PR than my site, I was bit shocked when I found my competitor site gets a majority of backlink as no follow but from a decent trusty high PR sites. So does no-follow links pass link juice and I also found that some no-follow links are indexed as a backlink in yahoo site explorer.
Let discuss this case in Google,
According to Google blog spot
How does Google handle nofollowed links?
“We don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web.”
“From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results.”
But according to Wikipedia,
“Google states that their engine takes “nofollow” literally and does not “follow” the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google’s index already for other reasons (such as other, non-nofollow links that point to the page).”
Now my question is does google follows a no follow link of trusty or high PR site?
Does Google really detecting a paid link:
Today paid link are become one of the common practices among SEO’s.
According to Matt Cutts
“I care about paid links that flow PageRank and attempt to game Google’s rankings. I’m not worried about links that are paid but don’t affect search engines”
So according to him, rel=”nofollow” tag should be implemented to stop the flow of Page Rank.
- But the Key factor is that good paid links with do follow tags are un-detectable by the search engines
- In case if Google spot the paid links in sponsored or featured column. Then what happens if paid link is given in some other Navigational area. Does Google able to detect that.
- My question is that what happens if a link is purchased and placed manually after reviewing that link, does this requires a no follow?, I think Yahoo Directory doing this process.
According to Google,
- In Yahoo’s case you’re not paying for the link; you’re paying for the review. So the review is paid for and not the link.
- Google states that its fine if you purchase link for advertising, but its not fair to purchase link for manipulating the rankings.
But the problem is that, Some SEO’s looking for a page rank, link popularity using paid links. I think the ‘best’ paid links are purchased directly from the domain owner and have no revealing signs.
I only mentioned two issues in this blog, but there are many issues kept unrevealed in search engine algorithms.. But finally I would like to say that as a person involved in SEO you should be patience in your work since SEO is a long term process. So keep doing a SEO in ethical manner and you get the result that you are looking for.
Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.