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Google Replaces Yellow AdWords Background with Pale Purple AdWords Background

Over the past few years, we have seen the Google AdWords sponsored links above the organic results have been displayed with a yellow background. Recently Google has revamped its background color to Pale Purple. Google has been testing the color changes since the month of May and finally it is decided to go with pale purple color background.

Here is the statement from Google:

Starting today and ramping up to 100% globally by the end of this week, we’ll be changing the background color for ads that appear above the search results on Google.com as well as our local domains. The ads, which currently have a pale yellow background, will change to have a pale purple background. This change is part of the ‘look and feel’ update to our color palette and logo that we made back in May of this year to keep the Google results page looking fresh and modern. This is purely an aesthetic change to our ads and won’t have any impact on the way we target or serve advertisements on Google.com.

Before three years Google had the background color of Blue. You can find the screenshot below:

Blue Background:

Google Adwords with Blue Background


Yellow Background:

Google Adwords with Yellow Background


Pale Purple Background:

Google Adwords with Pale Purple Background


You may find the changes on your CTR and ad performance because of the background color changes. So you keep on watching the changes for your top ranked ads and leave your comments if you find any considerable changes.

Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.

Filed Under Google, PPC

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