5 Actionable adwords tips for PPC managers

Building a good PPC campaign requires a lot of work. Companies and managers should work towards building a solid account structurally; understand how effective their navigation tools work and using existing data on performance to improve performance and reporting.

A successful PPC manager knows that a good website launch is only the first step. There are ways to improve results by creating a successful ad and marketing campaign. Here are a few ways to do this.

Five Workable Tips for PPC straight from the professionals

Building a good strategy helps the business’s ad campaign to run efficiently and also receive great returns.

1. Ad Extensions: Ad extensions can be considered icing on a cake. They are a good way to supplement your search ads. Use all extensions that are related to your business because Google, the biggest search engine, uses ad extensions into consideration while handing out Adranks.

2. Testing: It is important to test keywords, ad copy and landing pages as this is a cornerstone for paid searches and campaigns. It helps to improve on what isn’t working and improve on what works, even better. Set up a calendar for testing so that you can track your work. Depending on the size of the account, it will take a while to get the right amount of data. This will help in making good decisions.

3. Tracking: Not tracking how a campaign worked for you can be disastrous as you don’t know what you are doing. This is the first thing to audit – common tracking solutions available for use are Bing Ads and Adwords. These can be used alongside with Google Analytics. Tracking revenue by setting an eCommerce tracking account will help you figure out what works.

4. Accounting for negative keywords: If you don’t have negatives in place, there is a good chance that your account suffers from keyword overlap. Worse still, it could mean that you are paying for PPC which is not relevant to the product or service. Review the Search Query Report regularly and make changes often.

5. Using match types effectively: Exact match, phrases, broad match and modified broad match are some of the types available to advertising managers. Are they being used properly? Is there a right match amount for each time that can be used? It is a crucial element of a PPC budget and used right, you can get good visibility for your site and convert as well.