The competition is always stiff between SEO and PPC for generating traffic to a website. Google keeps changing algorithms to ensure that websites are of good quality and companies have to work with moving goal posts to get the traffic needed.
Five good reasons to hire a PPC Expert
1. Keyword research: Keywords are absolutely vital to success and PPC management experts can spend the time to do it, right from the start and throughout the process. Picking the wrong keywords can put a huge dent in your budget will little to show in returns! Free keyword tools are available from different search engines but the really good ones have to be paid for. Paid tools offer a competitive advantage and PPC experts know how to use these and a multitude of data points to get a good picture.
2. Wrong copy: One of the strong suits of a PPC expert is the ability to perform competitive searches. They study compeitors and then formulate ads on what will work. This requires a lot of skills as the right copy can take a PPC campaign to a different level. Bad copy that doesn’t convey the message properly can lead to lost business and revenue.
3. Expertise in Tracking: A good PPC program is founded on the ability to track not just sales but where they come from as well. Good analysis will show how placement of the right keywords brings in conversions. Tagging a campaign will also help in finding out the most effective keywords. This requires specialized knowledge which experts have.
4. Understanding PPC terminology:Â Laypeople might understand what PPC stands for but what about CPM, CPA and the rest? How does one explain Impressions, Hits and Views? Understanding these is important and PPC campaigns cannot be managed otherwise.
5. Having the right campaign settings: There are quite a few settings that have to be accounted for to get optimal results. For example, geographic settings are very important – depending on the business model, local, state, national or worldwide settings have to be chosen. How about choosing partner/affiliate networks? PPC experts have the knowledge to guide you through this terrain.
Since PPC experts do this for a living, they keep up on the latest trends and are able to bring this to the marketing campaigns of several businesses and domains. Hence, it is always a safe bet to leave PPC management to the experts.
Leave a Reply