Effective Blog Optimization Tips

Blog is basically an interactive web site that allows you to create and post content through a web-based control panel. A blog is one of the best and easiest ways to generate fresh, up-to-date content for your site. Optimizing a blog slightly varies from websites’ search engine optimization (SEO). Blogs can be business related or personal. Whatever it may be, make sure that you optimize your blog for both your readers and the search engines.

Need for blog optimization:

Lets us see why we have to optimize the blogs and how blog optimization can be helpful.

• First of all, optimizing the blog can increase the ranking of the blog.

• Blog optimization helps in generating ROI(return on Investment)

• You can see a increase in the traffic to the blog from various sites due to blog optimization.

Important Aspects of optimization:

• We need to optimize our blogs for both search engines and human readers. Let us see some points for optimizing blogs.

• The title of your post should be interesting, short, descriptive and keyword-rich. You can use the most important keyword in your title.

• Write the first paragraph in a manner that attracts the attention of readers and insist them to read fully. Don’t make your post too long. Write posts of optimal length.

• Every post should have a theme. Its important to give the readers a worthful content. Keep your focus on readers and write the post in such a way that it should be in easily readable form. Writing keyword rich content will be helpful in SEO perspective.

• Use the blog title in URL and make it as short as possible. Some blogging sites generate dynamic URLs for each post. By using redirection plugin you can improve your blog permalink structure. By using such plugin you can rewrite the urls of your blog and make them more search engine friendly.

• Ensure that RSS feed is available and also make it easy for readers to subscribe RSS feeds. For that you can use subscription buttons or chicklets in the side bar or in dedicated Subscription Info page. It will be useful for people those who want to subscribe to your blog. Usually RSS feed is for promoting the blogs.

• Usage of Tag clouds and tag pages can be helpful in boosting traffic. Usually tag clouds depict the content of your blog. It lists all the tags in a single page and also shows which tags are frequently used.

• Optimizing blog categories is very vital. While creating categories, ensure that you use keywords as the main titles. While posting blog be sure to select the category that is more relevant to the post. You can choose multiple categories if applicable.

• Submit your blog to Blog directories and RSS directories. You can also submit your blog to general directories that are having separate category for blogs.

• Make sure that it is easy for readers to bookmark your blog posts since social bookmarking sites have the capacity to bring enormous traffic to your blog. You can do this by adding some code to your blog template for the major social bookmarking sites. Else you can simply add social bookmarking widget. A typical social bookmarking widget will be having a set of social bookmarking sites. It just look like the figure below.

• Google likes fresh content. The more often you update your blog the more often search engine spiders crawl your site. So frequently update your blog by adding new posts.

• For successful blogging you need to socialize your blog. Read and give comments on other related blogs. Use the name as your anchor text that will helps to link back to your site.

• Ping other variety of sites each and every time you update your blog. By doing so you can let search engines know about the update.

Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.