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How to Redesign Your Website Without Causing an SEO Disaster?

Every now and then, your website might be in a desperate need of a revamp. However, if you’re not careful, even the smallest of changes can wreak havoc on your website’s SEO rank. Therefore, you need to do some research on what to avoid, as well as what course of action to take to make this transition as smooth, effective and non-harming for your website’s authority with search engines. With this in mind, here are several principles you need to adhere to at all times.

1. Crawl your new website

The way in which Google indexes your website is by using Google bots to crawl it and check if there’s any irregularity. What a lot of website owners are completely oblivious to is the fact that they too can do this with the right tool. Apart from being able to crawl your own websites, these tools can help you learn a bit more about websites of your competitors. This form of all-inclusive data collection can, therefore, become a great didactic method, when it comes to efficient website redesign.

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How Live Chat Can Improve Conversion Rate For Your Business

You may have already heard that live chat software can increase conversion rates due to live chat platforms giving customers instant access to a support agent while they’re already visiting your site. If used correctly and as part of your overall customer service plan, live chat provides the potential for you to build customer loyalty and a base of devoted fans in order to improve conversions.

Just don’t get lulled into complacency by thinking you can simply put up a live chat icon and wait for the orders to come streaming in! While it’s true that live chat can be the ultimate sales hack for your organization, experiencing an increase in conversions may elude you if your live chat launch doesn’t include some of most important scientific and psychological elements necessary to become a successful live chat install. In fact, your organization could even experience a reduction in conversions if your live chat install is unsuccessful.

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Amazing Tips from Expert Fashion Bloggers on How to Boost Your Instagram Following

Instagram is regarded as the perfect platform for promoting stunning visual content and fashion. It is a clever move to promote your fashion blog on the social networking sites. After you have started your own fashion blog and managed to successfully publish some fascinating content, your immediate goal is to get readers to your fashion blog. This is exactly where the social media is known to play a pivotal role. Search engines would not be helping you in driving traffic to your blog in its initial days. Google is obviously, flooded with high-quality content and it certainly would be taking a reasonable amount of time to build your credibility and achieve success or higher rankings in the SERPs.

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4 Important Aspects of E-commerce Website Development to Increase ROI


Website development is a complicated process with a multitude of aspects to consider such as user experience, performance and increasing ROI. Development of an enterprise website is a large-scale and complex job, however, e-commerce site represents its own set of challenges. Since users visit online stores to learn about the products and purchase them, developers will want to do everything they can to make this process as simple as possible and intuitive. However, along with the usability, there are few important elements that e-commerce web developers in Melbourne will want to be sure to consider during the development process.

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Getting High Traffic to your Site Through Social Media

If you recently started a business and have a number of social media profiles on different networks for your brand, you are probably considering factors such as how to get followers, how to get traffic to your site through social media and how to increase traffic consistently.

It is important to create an effective social media strategy while understanding the elements that affect the strategy and its evolution over time. The percentage of people who use various social networks has increased drastically within a relatively short period of time.


Social Media and Traffic

1. Social media has the ability to drive traffic thorough engagement with viewers and by providing them with relevant and useful content.
2. You can conduct surveys, ask questions and connect with audiences.
3. Getting feedback enables you to analyze and adjust your marketing strategy accordingly.
4. Brand recognition ensures that the brand is accessible to potential buyers who may want to look for your products and services.


Expand your professional outreach to collaborators and partners. Associating your brand with key influencers in the industry will set you apart as a credible source of information and advice while sharing web content.

Brand Loyalty and Customer Retention

Social media is a vital feedback tool that gives you a societal medium and allows you to receive since responses from customers and audiences. It becomes easier for you to learn about the target audience, improve customer profiling and gives your target audience the chance to familiarize itself with your brand. When your target audience knows you better, this can increase loyalty and conversion.

Credibility and Trust

People expect companies and businesses to have social media profiles because they want to be able to get reliable information and contact you. It makes you look trustworthy and as awareness about your brand spreads, you gain credibility. Click here for more about Gramista.


SEO experts are aware of the influence that a social media account has on SEO scores and subsequent website traffic. Social networks are comparable to search engines and it will be difficult to do SEO if you do not take care of your social media accounts.

Choosing a Social Media Channel

When you want to select a social media channel for your brand, ensure that the medium you choose is suitable for your business objectives. Your goals should ideally be specific, measurable and achievable and set within a realistic timeframe.

Consider demographics in terms of age, gender, location, income and other pertinent factors to identify the personalities of your buyers and the mediums they prefer. Ask questions that cover what they like, their motivations, careers, trends and sociably. There are different online tools you can use to discover your audience by monitoring keywords that are related to the type of business you do.


Focusing on social media is essential because of the amount of time that people spend on these networks. This makes it the ideal medium for driving traffic to the pages on your site. It is not necessary to be on each and every social media channel. Pay attention to the ones that are aligned to your goals. Setting up and managing the right profile effectively is crucial for business and customer interactions that affect traffic.


Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.


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