There are now billions of people online, each one of those people online for a different reason and on a different platform. Just looking at Internet user growth statistics is a mind-boggling experience. For example, in 2000 there were 413 million online. That sounds like a lot until you realize that since then, Internet users have swelled to a whopping 3.4 billion by 2016. It’s a huge population explosion that digital marketers are keen on learning more about every year. If you’ve got desktop or mobile online content, you’re very likely one of the people who’s also fascinated by this explosion in the Internet population. That’s a lot of folks!
Content creators for websites and mobile apps are now at a dangerous point in Internet history. In the old days, you might be able to approach your marketing in a do it yourself way, but those days are gone. If you want to tap into the 3 billion-plus population of Internet users, you’ve got to hire a digital marketing agency if you really want to make a go at the big time. You’re not going to get there by reading a few articles and having a DIY attitude, no matter how much it would be nice if you could do that. Quality content often flies under the radar because it’s simply never found by your audience. A digital marketing agency has the employees, resources, and time to devote to intense study of marketing trends and put you in a position to be discovered by an audience and then retain that audience. What should you ask before you hire a digital marketing firm?
1. How Well Do You Know Google?
If you follow Internet search engines, or even if you don’t, you’ve heard of the mother of them all: Google. Each day, Google hosts 3.5 billion searches. It’s so popular that on the previous link, you can see exactly how many searches have been performed today and just how quickly they are performed. It’s mind-boggling! If your digital marketing agency doesn’t know Google’s policies and place a special emphasis on conquering Google, you might want to look elsewhere. Ask them how well they know Google and how to get you to the top on there.
2. How Long Will It Take To See Results?
When you hire a digital marketing agency like https://joelhouse.com.au/seo-Adelaide/, you expect to see results in a certain period of time. It may not be overnight, but typically results in 3-6 months is reasonable. If they can promise you that, you’re good to go!
3. Can You Show Me Your Results?
Digital marketing agencies that are successful are proud to confidentially share the results they’re having with customers. And some customers they’re working for don’t mind to give them a plug or let you see their results! If you find a digital marketing agency that’s worth its weight in salt, ask to see their portfolio or customer testimonials. Happy customers love to brag about the people who are taking them to the top, so you should see some customer testimonials.
4. What Kind Of Statistics Will You Show Me?
People who work hard to build a website or mobile platform want to see in writing what their digital marketing agency is doing to build their business or success. Statistics are the best way for your digital marketing agency to let you know exactly how they’re contributing to your growth. If they have a good statistics platform, you can really see them hard at work and why they’re worth hiring. Ask them what kind of metrics you’ll be able to see within their platform. Can you see the number of Facebook likes they’ve garnered you? How about content sharing? Will you see searches that came after their hard work? Ask about metrics.
5. Will You Show Me Results From Paid Ad Campaigns
If your digital marketing agency is going to be helping you run paid ad campaigns, it’s vital that they show you exactly the kind of results you want. If you’re not seeing yourself at the top of paid results and getting the conversations you want, that’s no good. Great marketing agencies have no problem letting you see just how their efforts are bringing you to the top of paid campaigns. And they have no problem creating those campaigns for you and justifying the money you’re paying them to work for you.
6. Do You See Me As A Partner?
This is a form of a vague question, but it’s an important one. What is the philosophy of your digital marketing agency prospect? Do they really see you as a partner or do they keep you at arm’s length, treating you like you aren’t important to them? Are they available? Are they in it for the long haul or just trying to grab your cash for a little while with no success? Look for a digital marketing agency that truly views you as a valued partner and reflection of their own success.
7. Do You Have a Month To Month Contracts?
A month to month contract is an excellent sign that a digital marketing agency is willing to stick with you for the long haul and not just trying to grab some quick cash and tie you into a contract. Ask your prospective company if they have a month to month contracts. If so, they’re a true winner!
Digital marketing agencies are the lifeblood of the Internet small business or content creator. They’re the folks who are going to take all of your hard work and make it visible online. If you’ve got terrific content just sitting there unseen, it might be time to hire a digital marketing agency who answers the right way to all of the above questions. Once you’ve hired them, you’re going to see proven results that expand your business or content and help it to make a positive impact on your customers and/or readers, as well as your wallet.