Guest blogging is a method of writing blog post to be published on other blogger’s blog to increase the blog traffic. Guest blogging can be meant in two ways. Someone you accept to post on your blog or writing a blog post on another blogger’s blog. In either way, the main goal of the guest blogging is to build network with other people, increase traffic and grow relationship with other blog users. Let us see the benefits of posting a guest blog post.
Benefits of Guest blogging
Increase your Exposure / Branding
Guest blogging is a great way earn exposure, attract business partnerships and introduce your brand to people. But we need to find authority blogs that will help us gain the most authority and will give us most targeted exposure. I have discussed below on how to find guest blogging opportunity through searches.
Reach New Audience
Guest blogging opens a great opportunity to reach new audience in your niche. Since the guest post is submitted on the other related blogs, your blog post on the another blogger’s blog will gain you attraction to their visitors and if it is a authority blog and receives a good traffic, chances are high for you to grab much traffic to your site.
As per the blogging etiquette, a guest blog poster is allowed to post a brief Intro about their services/ products and a link to a website. There are two advantages when getting a link as a guest blog post. First, you get a backlink from your niche in the midst of the content. Search Engine value links from middle of the content more than the Footer link or from a links page. Then if the blog is authority blog you get a valid backlink.
Subscribers are very important for a blog. If you have made and published a valuable guest post, you will get into the audience of another site who most likely subscribe your blog. Guest blogging thus helps you to increase your feed count and build your network.
Finding Blogs that allow Guest Bloggers
There are several communities for Guest blogging. Ann Smarty has started a MyBlogGuest Community for Guest bloggers, you can join here for free.
Google Search – Using advance search tactic, we can find accurate results for the Guest blog post. Here is the list of some search queries that fetch Guest blogging opportunity,
- “Submit a guest post” / “Submit post” / “Submit blog post” /li>
- “Add blog post”
- “Submit an article”
- “Suggest a guest post”
- “Send a guest post”
- “Write for us”;
- “Become an author”;
- “Guest bloggers wanted”
- “Contribute to our site”;
- “Become a contributor”;
- “Become guest writer”
- “(Write for our) guest column”.
- “submit * guest post”
The above list is taken thankfully from 3 Smart Google Search Tips to Hunt for Guest Post Opportunities
Having a unique content is the basic requirement for successful Guest blog post. The Guest post should be relevant to the previous post that the blogger has made already. We need to put our best efforts and provide as much value to the new users. If we have done our best, the post will get approved and we will reap the benefits that guest posting has to offer.
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Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.