Why Should We Pay Attention to Social Signals for Being Successful in SEO Efforts?

Social signals are the likes, shares, votes, pins, or views people place on social media sites, like Facebook. Social signals play a big role in boosting SEO efforts since search engines take cognizance of them as part of their algorithm.  According to a report, top 8 social networks, including Facebook,  Pinterest, Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn, and YouTube, drew 31.24% traffic to sites in 2014, up from 22.71% the previous year. Actually, both Google and Bing pay heed to what sites are being talked about on social media channels, which in turn has a great impact on rankings of sites.

Image Credit: neilpatel.com

Social media channels provide a great platform to businesses and publishers to reach out masses and drive high traffic to their respective websites by effectively promoting content on various social networks. If the content is interesting, people will begin liking and sharing it, thereby exposing your website URL to more and more people and increasing the numbers of visitors on your site by many folds. Last year, there were 2.1 billion social media users worldwide, and the figure is only expected to soar to 2.5 billion by 2018.

“As social media signals are getting louder, it becomes paramount to pay attention to them to boost SEO efforts.“

Let’s Understand How Social Signals Impact SEO Efforts

• Increases numbers of visitors to your website

• Social Link building

• Improves domain authority

• More web traffic via Google indexed tweets

Image Credit: www.pinterest.com

Increased Traffic on Website
Search engines recognize content that garners a lot of shares, likes and views in social media. Such content brings real value when people begin linking to it, and some of them become interested in products on offer on your website, which significantly enhances conversion rates and improves the bottom line.

However, one must not trivialize the importance of sharing unique and interesting content to catch the maximum eyeballs on social media channels. SEO experts have learnt that Google Plus and Twitter had a great impact last year on rankings of the indexed social posts and helped publishers get higher traffic on their websites.

Key to Remember: A site ranked high in SERP does not always attract a visitor, but a site recommended by more people always does. You become highly likely to visit a website that your friends and loved ones have recommended either directly or through social signals. Socially linked sites witness higher conversion rates and enrollment of more loyal customers.

Social Link Building
Social networks open doors for social link building an important cog in the wheel of SEO strategies. Posting share-worthy content on trusted social media platforms gives your link an inherent authority, which drives traffic to your website and improves your online visibility. Such social links attract people to landing pages that your SEO team has fully optimized to keep a close watch on any traffic that redirects from social channels.

Promoting your company on great social media sites makes the links visible to masses and encourages them to interact with your brand. Thus, causes a surge in conversion rates in addition to improvement in the SERPs .

High Domain Authority
Social signals also play a role in improving domain authority (DA) of your site. Social media channels set up a nice platform for authority link building since high traffic on your site via trusted social channels raises the bars of your site’s value and authority. Google seems to recognize social signals as signals from a brand.

High domain authority improves rank of your keywords and ensures whatever you post or share is considered important. In other words, high DA means more visitors to your blog and high traffic on your site, thus better conversion rates. Google Plus is the best social media platform to leverage social signals and increase domain authority of your website.

More Web Traffic Through Indexed Tweets
Google indexes tweets on its search engine since it has access to Twitter’s large data stream. However, it’s important to focus on quality of your content since there are so many tweets to choose from. Content quality plays a pivotal role in helping you achieve your SEO goals via tweeting.

Twitter allows you to increase social traffic and let more people like and share your content. Without a doubt, indexed tweets are capable of getting your website more visitors and encouraging them to purchase the products on offer.

Social signals are only getting louder, and appear to be on the cards of every content marketer in 2016. If you have any additional inputs about the impact of social signals on SEO efforts, please share them in the comment box below.

Author Bio:

Manoj Rawat, a Tech Geek who is actively working in the Information Technology world for more than 7 years. He loves to learn, share and provide IT Knowledge among tech experts community. He hold good expertise with various Growth Hacking, Digital Marketing, Data Research and Analysis, etc. which he always like to share with other community members of same interest. Currently he is working with FindNerd.com, a social community for tech nerds and an online project management tools platform. He has also got knowledge of different web & mobile technologies including PHP, Java, Html, etc. His short stories on various technology topics have appeared in numerous publications, including Data Science Central, HRTech World, FindNerd, LogicSimplified, Evon Tech, Tricky Mind Solutions etc.