Everything You Wanted To Know About Your Rankings Going Downhill

Everything You Wanted To Know About Your Rankings Going Downhill

The best part about the digital world is its dynamism. So while in the offline sphere, you will never know how well a campaign worked or how many viewers set their eyes on that strategically placed hoarding, digitally, it takes no time to figure how successful your website or banner is. In fact, it holds true for every bit of communication that you are placing online – banners, whether static or dynamic, blogs, articles and the works.

Why are the rankings dropping? This is a big question and perhaps, the most commonly asked question by those who are managing website, content and other related communication. As they say, digital world is no rocket science. Like most things in life, it needs common sense.

Let’s first clear out the obvious reasons that might be affecting your rankings.

– You might be lacking interesting or original content.

If this is true, could you blame the visitors for going elsewhere?

– The navigation offered by your website is complicated.

Everyone wants their life to be simple and the web users are no different. Simplicity never goes out of style.

– Your website perhaps lacks visual appeal.

The first impression that your website casts is what matters to the users. You may have the most interesting, useful content but if your website is not appealing then rest assured, no one is going to return.

It’s The Not-So-Obvious Reasons That Matter

So, if you have gone through the reasons that we have listed above, you will know whether those are adversely impacting your website. However, if those reasons are not applicable to your website and you feel that you have great content, good navigation and a visually appealing piece in place then perhaps, it is time to take a closer look at other factors, some of them are discussed below:

What’s your competition up to?

Most people focus on what they are doing, how great their website looks, how amazing the content is. However, it is equally important to keep a close eye on what the competition is doing, what their ideas are, who are they targeting, what could be their next move. This is how you can plan your future ideas and stay one step ahead of them. If you never bother finding out what the competitors are doing you will never be able to do better than them. Make sure you know the SEO techniques they are using, the keywords they are placing their bets on and then chart strategies accordingly.

Is your keyword in the Page title?

This could be a reason why there is no traffic to your website. You need to make sure that the keyword you are focusing on is included in the Page title. You must also ensure that there is an interesting twist to the headline to catch attention of the visitors. The reason behind emphasizing on the keyword being included in the page title is that it is the most crucial SEO factor that fetches you traffic. If this is missing, nothing can really change things for your website, make it more popular or improve its rankings.

You can learn your lessons from a video site that started using a very important keyword which they hadn’t bothered to include so far. But when they did, the results were mind-blowing. Without any wait, their rankings skyrocketed like a miracle in a matter of two weeks. Clearly, something like that is worth a try.

Try this:

Ensure that you pick a longish keyword

Make sure there is ample page content as support with additional on page content.

Don’t forget to use the keyword once in the titles, headline and body copy but stay away from overuse.

Is your keyword-supported page geared with enough backlinks?

Mostly how this works is every website has a dedicated landing page that receives organic traffic because of a certain keyword. If this page doesn’t have enough backlinks then don’t be surprised if the traffic drops. Therefore, it is important that you stick with one keyword and use it in page titles. Act now, and get this problem fixed for immediate boost to your rankings.

Is the page dedicated to the keyword loaded with poor inbound links?

Well, this one is the commonest error and funny how it doesn’t even cross our minds! Make sure that the in-bound links on the pages dedicated to keywords are trustworthy and of relevance to the visitor. That’s when the traffic will flood to your website and eventually influence your rankings and make them reach the skies. Like they say you are known by the company you keep, a website is largely only as popular as its inbound links. Therefore, it is a possibility that you might be doing everything right, but perhaps all you need is choosing the right, trustworthy and useful inbound links.

AUTHOR BIO:

Vishal is the founder of WebyGeeks, a digital marketing and premier search engine company offering SEO, web design, web development and PPC services. Vishal has wide knowledge and 7 years of experience in the field of search engine optimization, ppc campaigns, internet marketing, conversion optimization and web development.