Internet Marketing Trend That Will Dominate In 2016

Brands and marketers always are looking out for innovative ways to boost their online presence, the main reason why creative digital marketing strategies are such a hot property among marketers and business owners. However, keeping up with the ever-evolving online marketing industry means putting more efforts than what is actually required in order to stay ahead of the curve. The best way to do this is by staying updated with the emerging trends in order to keep the marketing campaigns successful and your brand in the minds of your targeted prospects.

In this article we will have a look at some of the most happening digital marketing trends that are predicted to dominate in 2016 and to be highly successful for most brands and also internet marketing agency.

1. Development of Apps:
You have already witnessed apps in mobile searches, and Google’s continual enhancements will ensure that the apps get more significance in terms of visibility. Mobile optimized sites are predicted to replace dedicated apps in the future. An app has all the functions and purpose of a website, however it does it in a more user centric way. Looking at some notable sites like eBay and Amazon, you may observe that apps have become a standard feature with most of the popular brands. In fact, most of the startups are now dedicating a considerable amount of their budget to apps.

2. Wearable Technology:
We are already seeing a lot of people adorning themselves with gadgets and the trend will continue in the coming years as well. Thus, in 2016 we could see that companies and marketers are also considering adopting the new age devices in their marketing mix providing them with a new channel of marketing and optimizing their message to reach people who access information through wearable technology. Local marketers will have a lots of possibilities as engagement options will become only a matter of what’s touching the skin.

3. New Social Platforms:
As marketers we are already aware about the need of being present where our audience is. However, hanging out on social media is not limited to Facebook, Twitter, and LinkedIn anymore. Brands are also considering to crowd the newbies like the Snapchat, Instagram, and Periscope for more visibility. The commitment of instant and real time connections has made these platforms a must have in all social media marketing mix. The audience on the new social media platforms are more engaged. Some new enhancements introduced by Snapchat and Instagram are signals to the brands that they need to embrace these channels in their marketing campaigns for 2016.

4. Predictive Analysis:
Data-driven marketing has long been considered by online marketers, however impressive ways have been brought out by digital marketers to utilize the data on hand from their day-to-day engagement. Marketers are now able to setup their campaigns on the basis of predictive analysis. This means that marketers are now able to use data to engage with the prospects that could help them in shaping their marketing campaigns. This means that the campaigns will be more targeted and could fetch far better rewards than the campaigns that are carried out without the power of data.

5. Interactive Content:
“Content” – the single word is not enough to survive in the noise of the competition. What you need is engaging content to make your voice heard by the targeted prospects. When you manage to attract the visitors to your website, it is just half the battle won. The real test starts when the visitors consume the content and judge you by the same. It is vital to create a lasting impression with the help of an engaging content. Interactive content has become the main technique in the strive to generate engaging content.
You could start conducting contests and polls that requires your prospects to communicate with you. Even animated presentations are a great way to both engage and increase social sharing.

Conclusion:
The trends that are mentioned here are something that are sure to be noticed in 2016. However, there will be more technical revolutions in the digital marketing industry. There will be plenty of opportunities for you as digital marketers to embrace some new techniques to take your brand to an altogether new level in the online sphere.

Author Bio : Daniel Clark is a blogger and works with Clickmatix, a social media marketing agency helping clients achieve their business goals through the help of the best internet marketing agency.