Effective Press Release Submission Tips

A press release or news release is done for the purpose of announcing something claimed as having news value. It is mainly for on-line reputation of the management. When you have developed an innovative product/service and you want to market it, then you can go for press release. Mostly press releases are done while starting a new business, expanding the business, introducing a new product, announcing a partnership, changing brand names of company/product, launching a website, etc..

The following are some of the tips for press release submission

• Write a catchy and crispy headline so as to grab the attention of readers and to impress them.

• The next important element is summary. Headline and Summary should tell what your press release is about. The summary is for highlighting important points. Summary, a leading paragraph of your press release should answer all the ‘W’ questions such as Who, What, Where, When & Why.

• Be sure to have a newsworthy content and always deal with the facts. The content should never exceed a page.

• Keep your content short, simple and subjective. Avoid the use of too many adjectives, hype and industry specific words.

• You can make use of keywords in headline and/or summary. This will be helpful in SEO point of view.

• Avoid the use of HTML tags inside the content. If HTML tags are not allowed in content field then it will affect the readability of the news.
  

• Don’t include your email address in the body of content. Since it is visible to the public, it will result in the risk of receiving spam.

• To make your press release effective you can include

a) A quoted statement from your company’s CEO/Quotes from a company representative.

b) Statistics.

• Ensure that the content you submit is not a old news. Submit your release in time. There is no point in submitting the release after the event has happened.

• Make use of the symbol ‘###’ or ‘-30-‘ at the end of your press release in order to mark the end of the press release.

• End your press release with a short paragraph(boilerplate) containing ‘About your company’, describing about your company, products and services offered.

• Provide as much Contact Information as possible so as to establish personal contact. Make sure to include Contact Person, Company Name, Phone, Fax, URL, Email address.

• If the press release is about the release of a product, give a prior notice of events.

• Submit your press release to sites that are related to your niche.

• Don’t submit releases unless they are not outstanding or groundbreaking.

• By submitting your press release in news promotion sites you can get more benefit.

Advantages of Press Release:

• Provide an opportunity to be listed in “Google News” which in turn increase the website’s visibility in search engine.

• It gives more exposure and drive more traffic to your site.

• Increase the number of back links which results in better rankings in search engines.

• Increase the brand name of the site.

• More traffic at free of cost.

Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.