Bing, Microsoft’s search engine, has been testing new changes and designs for the past few months. Recently, Bing is testing new layouts for the local search listings and the design of the Search Engine Results Pages (SERPs). It is confirmed that Bing has introduced a new design of local search results within their main search results to a group of people in the US.
BrightLocal reported, “Bing’s new local search results no longer consistently show a “pack” of businesses listings and map at the top of the page, above all of the regular organic links– instead, with the new display, Bing now shows a mix of local results.”
Bing, in the current layout, usually shows a simple box result at the top of the page with some standard results.
In the changed layout, the box result is inserted in the middle of the search engine results page.
The next change is that Bing displays the map in the right side of the screen. The map scrolls according to the user’s action.
Another aspect is that Bing offers star count and review rating for the results. It gathers its reviews from various local directories and displays it with the result. This would be very helpful for businesses.
Bing expands its search engine page listing and adds a link to ‘details’ and available ‘directions’.
In the new design, the sidebar is moved to the right and the suggested searches come below the search box. If the user has signed in to Facebook, then that picture is shown in the user’s profile picture. Also, now there is a new UI for the settings page.
A spokesperson from Microsoft stated, “We’re constantly updating and refining the Bing search experience, and before any changes are implemented they undergo intensive testing and experimentation to ensure the best possible user experience.”
In the new design, more importance is given to the search results rather than the navigational elements.
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