Optimizing your website for search engines is like checking you don’t have a flat tire when taking the car out for a spin – it’s become just the most natural thing to do. Search engines are the primary drivers of traffic to most websites, and their influence is only going to get greater. When optimizing your website for search engines, it is important to do it right, and that will cost money. It’s money well spent, though, and here’s why.
Search Engine Optimization is a Specialist’s Job
There are some methods – such as keywords, backlinks, meta tags etc., – through which you yourself can optimize your website for search engines. However, the results – if they do arrive – tend to be short term. That’s because search engines make periodic changes to their algorithms, aiming to make them better and more relevant to users.
Low-Quality SEO Can Hurt Your Brand
There are firms that promise to optimize websites for ridiculously low prices and it can look like a bargain. But it could rebound nastily. Big search engines like Google and Bing have stringent quality control guidelines and when they suspect a website of using underhand, spammy techniques to boost their page rank, they can penalize your website or even worse, de-index you.
SEO is Cost-Effective
From amongst all the dough you spend on marketing on different media spaces, the money you spend on SEO probably offers the best ROI amongst all. That’s because: (i) it addresses the most important media of the future – online and (ii) it’s a long-term investment which evolves month on month and year on year.
There’s No Such Thing as Free SEO
Even if you manage to do your own SEO, you don’t do it for free. You’ll need a lot of time to do it satisfactorily and in business, time is money. Even if you have a working knowledge or above average knowledge of SEO, delivering the kind of quality found in the work of an established SEO agency will be a tall order.
If You’re Not Competitive, You’ll Be Left Behind
In the US, mobile has already overtaken fixed lines in Internet access. With the explosion of smartphone penetration around the world, the trend is bound to be replicated everywhere. Optimizing your website for search engines gives you a great chance to be discovered and thrive in business. If you don’t, you will be left behind.
So, go ahead and hire an established SEO agency to optimize your website. Bear in mind that over time, it’s an investment you’ll recoup many times over!