You are an SEO. You do keyword analysis, coin apt keywords, alter meta tags, navigation, sitemaps, install analytics, submit to thousands of directories, bookmarks, indulge in forum promotions, blog promotions, exchange links and your SEO strategy goes on in its own phase. But most of them forget the top secret of SEO ! Whats that?
At the end of the day content is the king always. Content decides the success of any website. It is the universal truth that, websites with unique and quality content will be referred automatically without any promotions. So if your content is great then you are the king.
To be simple, your company should stand first on the theme of your site. It should be an expert in that. Your website should display those contents in an unique style which has not been done before on the world wide web.
Never develop contents with search engines in the mind! Always develop quality contents with user perspective which will automatically impress search engines. So there are some simple strategies to develop content which give relatively good results.
1) Give maximum information about the theme and purpose of your company in the website. The site visitors should grab all the informations about you from your website itself.
2)The content should be written in such a manner that it should be understandable by an average internet user. More over the content should be free from grammatical mistakes.
3) By aiming keyword density never repeat your keywords or stuff them unnecessarily. It will disappoint readers. Remember the site visitors should exit your pages happily & bookmark your page.
4) Presentation is more important. Display your contents in such a way that it will grab the attention of the site visitors which will ensure less bounce rate.
5) It is said “As You Sow, So You Reap”, never indulge in content plagiarism. It will damage your reputation on the internet.
6) Also never forget to check that your original website content is a victim of content plagiarism. If so, report the same to search engines immediately.
7) Finally quality content is rewarded always, but all you need is patience. If your content is really great, then your website will be referred automatically without any SEO promotions and advertisements. Remember did wikipedia do any SEO promotions before? “NO”. Still they are on top, its all because of their quality content.
So stop baiting on links and spamming. Better develop quality content and the search engines recognize you naturally. All you need is patience & creativity.
Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.