Home > SEO > Syndicate Your Website Content With RSS

Syndicate Your Website Content With RSS

RSS is a Web content syndication format. Its name is an acronym for Really Simple Syndication, or Rich Site Summary. It is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS is a dialect of XML (using the Resource Description Framework (RDF) – a language for representing information about resources in the World Wide Web) and all RSS files must conform to the XML 1.0 and XML 2.0 specification, as published on the World Wide Web Consortium (W3C) website.


RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites that you are interested in. You can save time by not needing to visit each site individually. Let’s say for an example, if suppose you like 5 or 10 websites sounds very interesting and wants to get updated with their content, you can directly visit those websites and read their content. But if suppose you like 100 or 200 websites, it is not possible to do so. In such case, you can subscribe to the website RSS feed and easily get updated with their content by reading it with the help of RSS aggregators. You can ensure your privacy, by not needing to join each site’s email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Google News and Yahoo News.


RSS Feed Aggregators:

Generally, RSS formats are specified using XML, a generic specification for the creation of data formats. It’s a single file and gets automatically updated whenever we update the site’s content. RSS-aware programs called news aggregators are popular in the weblogging community. Many weblogs/websites make content available in RSS. A news aggregator can help you keep up with all your favorite weblogs/websites by checking their RSS feeds and displaying new items from each of them. Wikipedia lists some of the most popular RSS aggregators.

Aggregators reduce the time and effort needed to regularly check websites for updates, creating a unique information space or “personal newspaper.” Once subscribed to a feed, an aggregator is able to check for new content at user-determined intervals and retrieve the update. Aggregator features are frequently built into portal sites, Web browsers and email programs. Google reader and Feed burner are the two most commonly used aggregators.


Imagine you want to write a program that reads RSS feeds, so that you can publish headlines on your site, build your own portal or news aggregator, or whatever. What does an RSS feed look like? That depends on which version of RSS you’re talking about. A typical sample of RSS feed content is displayed here.

Elements of RSS:

Each element encloses the actual descriptionary information, just like an HTML tag. The most important elements you need to pay attention to for increasing marketing results are as follows:

1. Channel The channel element describes the RSS feed, and has three required child elements:

  • <title> – Defines the title of the channel

  • <link> – Defines the hyperlink to the channel

  • <description> – Describes the channel

The channel element usually contains one or more <item> elements. Each <item> element defines an article or news item in the RSS feed.

2. Category – The category element is used to specify a category for your feed. This element makes it possible for RSS aggregators to group sites based on category.

3. Language – The language element is used to specify the language used to write your document. This element makes it possible for RSS aggregators to group sites based on language.

4. Title – This is the name of the RSS feed, which will be displayed in the RSS Reader when someone accesses your feed, as well as the search engines and so on. You need to craft your title so that it stands out among other feeds in your subscribers’ RSS Readers and attracts them

5. Description – A short sentence that describes the RSS feed. Just as with the title element, the description needs to attract your target audiences.

6. Image – The image element is used to display your logo on the RSS feed presentation in RSS Readers. The default width for the logo is 88 px and the maximum width is 144 px. Default image height is 31 px and the maximum height is 400 px.

7. Item – While the RSS feed elements define and describe an RSS feed on the level of the entire feed, individual content item elements describe and carry the actual information you want to deliver to your audiences.

8. Link – The URL pointing to a webpage on your website where the user can read the entire content of the content item.

9. Copyright – The copyright element notifies about copyrighted material.


RSS Feed Types:

  • Text-based XML format feed that lets you pull content from another Web site and display it using an RSS feed reader. The feed reader executes the XML code, displaying the content in a readable format with a list of titles and links. A typical sample for text-based XML feed is here.

  • The Atom format feed, which is also text-based XML, is similar to RSS but is relatively still in its infancy. Atom was developed to improve upon RSS and, although it is not as firmly established as RSS, can potentially offer you more flexibility in the presentation and maintainability of your feeds. A typical sample for Atom format feed is here.

RSS Customization:

RSS can be customized using HTML, XHTML and CSS. To customize the look and feel of the RSS content you will need to copy and paste the code sample below in the top of your RSS feed. Before implementing this, you have to define a customized CSS file for your RSS feed and replace the filename “rssfeed.css” with your filename in the code shown below.

<?xml-stylesheet type=”text/css” href=”/includes/css/rssfeed.css” ?>

Media in RSS – Podcast:

A “podcast” is a buzzword to describe a very simple concept: an audio or video file available on the Internet for you to listen to and/or watch. A podcast can also refer to a series of these audio or video files. Podcast generally refers to the entire series and not just one audio or video file. Podcasts are often distributed around the web via RSS feeds. Podcasting refers either to the content itself or to the method by which the content is syndicated. A podcaster is the person who creates the content. Video podcast is a term used for the online delivery of video on demand video clip content via Atom or RSS enclosures. A typical sample of podcast RSS feed is here.


Thanks for reading!

Don’t forget to subscribe to our RSS feed here.

Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.

Filed Under SEO
39 comments on “Syndicate Your Website Content With RSS
  1. SEO Service says:

    Customized SEO often involves customizing or modifying a web site’s keywords or web pages to increase traffic through organic or natural means.

  2. Ollie says:

    It really can be the school of hard knocks working in the SEO industry, and learning that the most important thing for rankings is effective link-building. when links can be hard to acquire. Managing client expectations also is a crucial factor. A site with quality content, and good on-page SEO is the vital first step, but the links must also follow.

  3. Edmund says:

    ?i! Thi? po?t could n?t be wr?tt?n ?ny better!

    Reading thi? po?t ??m?nds m? of my old room mate!

    H? always kept chatt?ng ?bout th?s.

    I w?ll fo??a?d thi? page t? him.

    Pretty sure he w?ll have a goo? rea?.

    Th?nks for ?haring!

  4. kids wakeboard says:

    If some one wants to be updated with newest technologies afterward

    he must be visit this web site and be up to date all the time.

  5. scorpio man says:

    Hello my loved one! I wish to say that this article is amazing, nice written

    and come with approximately all important info.

    I’d like to peer more posts like this .

  6. free seo software says:

    Hi, just wanted to say, I en?oy?d this blog

    post. It was in?piring. ?eep on po?ting!

  7. calpoly says:

    Exceptional post however I was wanting to know if you could write a litte more on this subject?

    I’d be very thankful if you could elaborate a little bit more.

    Appreciate it!

  8. G Y says:

    I have been surfing online more than three hours, but I by no mean found any attention-grabbing article

    like yours. It is beautiful value enough for me. Personally, if all

    website owners and bloggers made good content as you probably did, the internet

    will probably be a lot more useful than ever before.

  9. Right Camping says:

    Thank you a bunch for sharing this with all people you actually know what you’re talking approximately!

    Bookmarked. Please also talk over with my website =).

    We could have a link change agreement between us

  10. It’s going to be end of mine day, except before end I am reading this wonderful article to improve my knowledge.

  11. funny cats says:

    Good blog you have got here.. It’s hard to find good quality writing like yours these

    days. I truly appreciate people like you! Take care!!

  12. Slideshare says:

    Hi there, are you all actually visiting this web site

    regularly, if so after that you will definitely obtain good


  13. utoken says:

    This post is genuinely a pleasant one it assists new internet users, who are wishing for blogging.

  14. Attorneys Pleasanton says:

    Asking questions are genuinely pleasant thing if you are not understanding anything

    totally, however this piece of writing offers good understanding yet.

  15. Tina says:

    I enjoy what you guys tend to be up too. This sort of clever

    work and coverage! Keep up the great works guys I’ve added you guys to

    my own blogroll.

  16. sleeve tattoo ideas says:

    Hello to all, how is everything, I think every

    one is getting more from this web page, and your views are fastidious in favor of new people.

  17. GH Balance says:

    Amazing! Its actually remarkable article, I have got much clear idea regarding from this article.

  18. cadouri tari says:

    I’ve learn several good stuff here. Definitely worth bookmarking for revisiting.
    I wonder how so much effort you place to make any
    such excellent informative web site.

  19. stickers says:

    Hi there, I found your website via Google while searching
    for a similar subject, your site came up, it looks good.
    I have bookmarked it in my google bookmarks.
    Hello there, simply changed into alert too your blog via Google, and located that it’s
    truly informative. I am gonna be careful for Brussels.

    I’ll appreciate for those who proceed this in future.
    Numerous people will be benefited from your writing.


  20. szamba says:

    An impressive share! I have just forwarded this

    onto a colleague who has been doing a little research on this.

    And he in fact ordered me lunch because I stumbled upon it for him…

    lol. So allow me to reword this…. Thanks for the meal!!

    But yeah, thanx for spending time to discuss this subject here

    on your internet site.

  21. winrar crack says:

    Hello! This post could not be written any better!

    Reading this post reminds me of my good old room mate!

    He always kept chatting about this. I will forward this post to him.

    Pretty sure he will have a good read. Thank you for sharing!

  22. My Internet says:

    Magnificent goods from you, man. I have consider your stuff prior to and you are just too wonderful.

    I really like what you have acquired here, certainly
    like what you’re stating and the way in which during which you assert it.

    You are making it entertaining and you still care for to stay
    it sensible. I can not wait to read much more from you.
    This is really a great website.

  23. Stevie says:

    Great post. Keep posting such kind of info on your page.

    Im really impressed by it.
    Hi there, You’ve performed a fantastic job.
    I will certainly digg it and individually suggest to my friends.
    I’m sure they will be benefited from this site.

  24. braveran cena says:

    Quality articles or reviews is the main to invite the people to
    visit the site, that’s what this web page is providing.

  25. Rodney says:

    I absolutely love your blog and find a lot of your post’s to be exactly I’m looking for.
    Would you offer guest writers to write content for you?
    I wouldn’t mind composing a post or elaborating on a number of
    the subjects you write concerning here. Again, awesome website!

  26. Ritual Para Abundancia says:

    Hi there to all, the contents present at this web page are in fact
    remarkable for people knowledge, well, keep up the nice work fellows.

  27. comprar juguetes says:

    Howdy very cool website!! Guy .. Excellent .. Superb .. I will bookmark your web site

    and take the feeds additionally? I’m satisfied to search out numerous helpful info right here in the post
    thanks for sharing. . . . . .

  28. tiket pesawat says:

    This post gives clear idea designed for the new people of blogging, that in fact how to do blogging and

  29. under grownd says:

    Hi, I want to subscribe for this blog to take latest updates,
    so where can i do it please help out.

  30. lenceria erotica says:

    It’s an remarkable piece of writing in support of all the online visitors; they will take

    advantage from it I am sure.

  31. b? n?i m? ?ay says:

    I think the admin of this website is in fact working hard for his web
    page, for the reason that here every material is quality based information.

  32. conejo vibrador says:

    I think the admin of this web page is truly working hard
    in support of his web page, for the reason that here every
    material is quality based stuff.

  33. keyword research says:

    I have read so many articles regarding the blogger lovers but this piece of writing is actually a pleasant article,
    keep it up.

  34. job says:

    Hello, after reading this awesome paragraph i am happy to share my experience here with colleagues.

  35. DermaLuxe Reviews says:

    After exploring a few of the articles on your web site, I honestly like your way of blogging.
    I book-marked it to my bookmark site list and will be checking back soon.

  36. windows says:

    Hi there! I could have sworn I’ve been to this site before but after reading through
    some of the post I realized it’s new to me. Anyhow,
    I’m definitely delighted I found it and I’ll be bookmarking and checking back often!

  37. soccer news transfers says:

    Good posts, Thanks a lot!

  38. Lionel Pyette says:

    Great article! We are linking to this particularly great post on our website. Keep up the good writing.

  39. Emile Hamler says:

    I enjoy looking through a post that can make people think. Also, many thanks for permitting me to comment!

Leave a Reply

Your email address will not be published. Required fields are marked *