It is surprising to see that Google lists fewer than 10 results for certain searches, which may possibly be a weird bug or a feature. This was one of the hot topics discussed in WebmasterWorld. It is unclear whether Google is testing with displaying other interested items on its result page.
When a search is made for BBC Football in Google UK, Google returns one web page result from bbc.co.uk/sport/o/football. It is then followed by a video result from BBC and a news result from BBC. All the results are from bbc.co.uk.
Tedster, administrator of Webmaster, said, “Seems to me that Google feels the user intention for this query is VERY strongly oriented toward the BBC’s coverage of football. I think it makes sense, taken in that context.”
A reply from Google’s Matt Cutts has been pointed out previously, saying that this was a feature. But it appears to be a fake response from an unknown. It is not yet confirmed whether it is an official test or a bug. A search for the BBC cricket showed the following result:
It is evident from the above screenshot that only five Web search results are listed followed by a video result. But the same is not the case for sites other than BBC, for example ITV football. There is a chance that this may be a bug hitting BBC. But nothing is for sure.
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