Email marketing in 2017 is as big as ever. While it remains the simplest method of marketing goods and products online, it has the potential of reaching thousands of customers. It has however become saturated with more and more businesses using it to advertise themselves. Inboxes are filled with emails from discounts to new product launches. According to the California technology research firm, there are more than 200 billion emails sent and received daily. Even then, as a business, you need to learn how to go ahead of your competition and get more sales. After all, email marketing remains to be one of the most effective marketing techniques. If you have done it for years and it still isn’t working for you, you need to ask yourself, what are you doing wrong?
1. Don’t overlook mobile
If you are planning on being an effective email marketer, you need to ensure that you do not forget the mobile users. According to a recent study by Google, 60% of emails are opened using a mobile device. More and more people are using their cell phones to access the internet. If you are going to be a successful email marketer, you need to ensure that you have reached out to the audience that uses their computers and those who use their phones to access emails. If the emails you are sending can only be accessed through a laptop, you will be missing out on a huge customer base. The emails need to look just as good on smaller screens. A responsive email design will allow you to reach to both mobile users and computer users.
2. Don’t forget content is king
Frequently when launching an email campaign, people are carried away with segment lists, planning the campaign and building the emails. Content, therefore, comes as an afterthought. It is important to remember that without great content you will not communicate to your audience. Your emails need to contain relevant content and not just a mishmash of different topics. You also need to ensure that the content is concise, clear, well written and relevant. Never just take a bunch of words and assume that because you designed the email correctly, you will have customers flocking to buy your goods. Ensure that the emails you send out focus on what you want to share with your audience.
3. Don’t buy email lists
Of course, thinking about all the work you have to put into creating and distributing the emails buying emails lists is a worthwhile investment. However, when thinking about its long term effects, buying email lists is something you should avoid. If you are trying to establish your brand, the last thing you want is for people to mark you as spam. Sending emails to a purchased list will bring negative publicity to your brand. Instead of getting customers, you will end up losing them. If they wanted you to email you, they would have subscribed to your email list.
4. Don’t send out emails without testing
Before you send out the emails, make sure you have sent them to your marketing team across different inboxes and different devices. This will tell you how the emails appear across different platforms. Before you send your subscribers emails that are incorrect, ensure you have double checked everything. Because these emails are created within a few days, it is easy to forget a few things. By sending the emails to two or three different people, you will know whether they are ready to be sent to your subscribers.
5. Don’t assume the open rate is a sign of success
There is a chance that a high open rate is a sign of success. Mail fulfillment will be known when you combine a set of different metrics that will track and analyze the success of the emails you have sent out. Combined, these metrics will tell you whether your have been successful or not.
Conclusion
As a bonus tip, it is always important that you don’t give up. In the beginning, you will only have a few subscribers. With time, however, they will increase, and you will increase your revenue.
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