Most online businesses today make use of PPC (Pay-Per-Click) campaigns! Are you using one? And are you still experiencing very low click-through rates along with conversion rates? If yes, the chances are that your ad copy has issues and you need to address at the earliest to ensure that PPC works in your favor.
It is important to know that PPC comes with restricted space for you to work. Hence, it is essential for you to make use of the character space available smartly. Make sure that you generate an ad copy that is catchy and will draw in more clicks, resulting in conversions. When you work towards making an average ad copy to something excellent, you find the results in your maximized clicks, conversions as well as revenues. For this, you might have to reach out to an ace service provider. You can browse through names like Clicks From Search and others.
An expert service provider will provide you with many ways to enhance the PPC ad copy. Discussed below are four essential tips and guidelines you can implement.
1. Make sure to Highlight the Advantages as your Selling Points
Each of your products has a unique benefit. Find that out and smartly use this service/product benefit which your users will find useful. It will result in increased click-through rate. It is especially true for customers who are in two minds. Examine various selling points and find out the one/s that provides the best click-through as well as conversion rate. Be free to experiment with different combinations as that will help you discover a unique selling point.
2. Make your Ad copy Free of Potential Objections
The ad copies that come with “Accredited” and “Guaranteed” tags provide instant comfort. If you can remove a potential objection that the customer might have, simply because of the ad copy, then it can maximize the click-through rates. And it is this objection elimination that will lead to high conversions as well.
3. Make Sure to Write Ad Titles that Grab Attention
A potential website visitor will first check-out the ad title. Hence, a title that grabs maximum attention will always ensure a click. A non-impressive title always gets a miss. You might have a stellar product, but if the ad title is weak, then you will always miss out on potential customers and users. This way you might lose out on valuable business opportunities and stop making the profits that you could have made.
4. Ensure to Make Use of Special Characters
It is one of the crucial points you need to address in your ad copy! Several companies make use of trademark symbols, for securing their brand. However, these symbols and special characters are considered to be a smart addition to the ad copy. And it alone ensures increased click-through rates. When you use special characters, your ad copy will stand out than the others. It will become easier to attract more attention.
Executing a PPC campaign requires precise thinking. The ad copy plays an important part here and writing an ad copy has its challenges. When you keep in mind the guidelines mentioned above, you can create ad copies that add value to your PPC campaigns and maximize profits.