In today’s economic season, website decision making plays vital role in Marketing and Advertising industry. Keeping this in mind, recently Google has announced certification entitled “Google Analytics Qualified”. As we all know about Google Adwords certification known as “Individual Google…
12 Useful SEO Plugins for WP Blog
There are hundreds of free wordpress plugins available on the internet. You have to select the best to make your blog more search engine friendly and user friendly. Plugins helps a lot in marketing and branding your blog. You can…
11 Marketing Strategies You Must Know
Many companies do not know the difference between marketing and advertising. Marketing is a strategy. It is defining how your customers will perceive your company. Advertising is a form of communication that typically attempts to persuade potential customers to purchase…
Beyond Horizontal Search – Go Vertical
Does your website ready after a pretty cool design, perfect usability structure and better call to action. Sounds good for at least all most everyone. So what next? You would probably start optimizing it for big guys. (Google, Yahoo and…
Search Congress in India
It is search conference fever here in India. After the recent Google India SearchMasters and SearchCamp 2009 conference, the latest addition to the event is Search Congress.
Creating a User Friendly Website
Even though you rank higher in SERPs and get more traffic and visits, the user friendliness of your website may be poor. Besides implementing proper SEO techniques and methods there are also other factors that need to be considered. Here…
Offpage Optimization Tips
Most of the webmasters handles several link building strategies for ranking higher in search engines. The point is that when these type of link building is overdone it creates problem. Here I have listed some of the points that has…
Google Sandbox – Myths and Mysteries
When Google finds a new website, they evaluate it to see whether the site is a real or Spam. Most of the Webmasters / Site Owners call this as “The Sandbox” but it is actually the Spam-review process at Google,…
PPC Keyword Matching Types – Pros and Cons
Are you getting confused for each keyword in your Google AdWords campaign? Should your AdWords ad only appear if the keyword is entered exactly as you have entered it? Or, should your AdWords ad also appear if the user has…
Google Analytics Certification
Alden DeSoto from Google Analytics team today announced the online course for web analytics techniques, Google analytics implementation, administration and analysis tools. The course is offered for free with the name Conversion University and is available in various languages. The…
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