Google has already implemented web site page speed as one of their ranking signal.
Let Assume that You are visiting a site through search engine result page. First result site taking 15 seconds to load. Second result site taking 2 seconds to load. Which one would you prefer? Obliviously you will choose the site which is fast loading. I remember an old quote “slow, steady & Win the Race”, in the modern days if you are slow nobody will consider you. Don’t lose any visitor for a lame reason
There is no need to worry even if you don’t know technically, how to optimize the page speed. There are some tools which will give you more suggestion depending upon your site load time.
Two major Search engines Yahoo and Google, they are having their great tools. Let’s see it one by one
Yahoo’s Yslow
When it comes to analyzing the page speed, yahoo believes their own set of rules and regulation.They are calculating page speed with grades. Sounds good?
Yslow displays page statistics, components, and suggestion for optimizing the page speed.
Check out here more about Yslow
Google’s Page speed online
Google has recently introduced a handy tool to check out page speed instantly
Check out here for 
Labs >> Site performance
Page speed in Google Analytics
There is another option we can track our site load time by installing an Tracking code in Google Analytics
_gaq.push([‘_trackPageLoadTime’]);
Conclusion
Reducing page load time, will reduce our bounce rate as well as it help us to increase conversion rates
Awesome article, but I’m into flash web design. The learning and rendering of code somehow never appealed to me. My latest digital triumph is quite an amazing thing actually. I designed a newer way to surf the web entirely, its called FreeTop360. It is the very first ‘surf engine’ to ever grace it’s presence onto the web. It’s actually a free virtual desktop designed to help users navigate the most useful web locations, and web applications. Give it a spin if you like it’s bound to stir up convo and inspiration as well. Not a drop of code was put into its development.