The competition is always stiff between SEO and PPC for generating traffic to a website. Google keeps changing algorithms to ensure that websites are of good quality and companies have to work with moving goal posts to get the traffic…
The competition is always stiff between SEO and PPC for generating traffic to a website. Google keeps changing algorithms to ensure that websites are of good quality and companies have to work with moving goal posts to get the traffic…
Building a good PPC campaign requires a lot of work. Companies and managers should work towards building a solid account structurally; understand how effective their navigation tools work and using existing data on performance to improve performance and reporting. A…
Blogging is simple. SEO? Not quite. See, what you’re doing every time you post a blog is compete with every other blogger out there for that top result on the search engine result pages. Hence naturally, for each article you…
Running a Search Engine Optimization campaign for your website has become a necessity today in order to stand out from your peers in your chosen industry. While it is advisable to entrust the campaign to professional agencies, it is also…
Paid search campaigns on Google are a great way to scale your business and expand your reach. The best thing about paid search campaigns is that they are both highly effective and very transparent: if you pay an X amount…
Everything You Wanted To Know About Your Rankings Going Downhill The best part about the digital world is its dynamism. So while in the offline sphere, you will never know how well a campaign worked or how many viewers set…
The infographic by Dot Com Infoway describes how and why visual content enjoys primacy in social media while explaining the various possible ways of integrating visual content in a brand’s online strategy. The human brain is hardwired to process visual…
Keyword research is one of the most essential steps when building your digital marketing campaign. Even the well considered and implemented promotion campaigns can prove useless if you are not targeting the right keywords. Google admits that plenty of websites…
Google is the most popular search engine in the world. A place on the hallowed real estate that is Page 1 of its search results is the aim of any self-respecting business firm. Google+, the social network created and owned…
Optimizing your website for search engines has become a necessity today. With most traffic to websites being driven from search engines, it is now a question of ‘how’ to make your website search engine-friendly rather than ‘if’. While search engine…