Promotion by using videos has been there for a long time but many have failed to capitalize on it’s success. It is quiet an effective method to promote your business/blog/general awareness, whatever the case be, in the web. For a successful video promotion you need a video that is going to be seen by every one in the web at video portals like YouTube or MySpace. But my question is how?
Well the answer is simple… You just need a viral video which everyone sitting in their home or offices are going to watch. So the next obvious question that pops out is what is an viral video and how do I make one?
Well here too the answer is simple BUT..
You have to understand that there is nothing called as an viral video, in simple words you cannot create one! A video goes viral if most people like it, watch it, refer it and talk about it. It can be anything from a ‘Save Earth’ campaign video to a ‘Brad Pitt – Angelina Jolie’ Karate fight video (wondering when is that gonna happen!) but it must have one thing in common, it must be the video that millions of users worldwide watch it in their PCs. And if that happens, Voila your video is viral!
Small Businesses usually undermine the capabilities of video promotions because they think that it is not going to make much a difference. This is because most of them create adds in the name of viral videos, hoping that it is going to be the next big thing, promoting their product without focusing on common users. You must first recognize and identify your targeted audience, find what are they watching and make suitable videos. There is no point in making adds spending thousands of dollars and then find that the only people watching it are your office staff and no one else give a damn about it. You got to think ahead and think wise, most viral videos are fun videos but deliver completely what intended to, some people believe that viral = fun, meaning they only think that videos that are fun to watch resonate well with the people and most often become viral. But that is not the case, any quality video would make it to the top if it reaches the common user well enough.
So all said and done but how does a video help me? How do I benefit from a video promotion campaign?
If you are reading well you would have completely understood that video promotions don’t mean advertising, its just a way to attract web users. You don’t have to promote your site whether it is a blog or a B2C one directly, instead you could sponsor videos or add a reference note at the end of the video, this would bring in more visitors to your website than having created an boring add that no one is going to watch or talk about.
There is more not only will you get visitors each day to your site but some who visit may become potential customers, your video would be talked about in online communities, Twitter helps a lot, you could get references from blogs, you could find forum threads talking about your video and a lots of other things.
One classic example of a viral video promotion can be said about the video from John West, that is quiet popular online. The video is both fun to watch and adverts their product. It intends to do what it was set for, to reach more people and increase the brand’s popularity. Here is the video link for you, watch it and have a blast.
To sum it all up, all you have to do is recognize and act swiftly. You got to make a video promotion campaign that is going to eventually give you leads business wise or attract more visitors if it is a blog, whichever the case be. You just have to make the right video and thats where we at SEO Services Group come in to play. Just contact us and we will do the rest!
Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.