Every keyword has other related words and terms. The following is a basic and useful idea to find related keywords for running a successful campaign on Google, Yahoo, Live and other Ad displaying networks.
If you are targeting US as your region, then try to find regional keywords like “aqua” instead of “water,” “roll” instead of “bun,” or “hat” instead of “cap.”
Same way If your target region is India, then regional keywords would be e.g. “water” instead of “aqua,” “bun” instead of “roll,” or “cap” instead of “hat.”
Abbreviations and acronyms:
Use the abbreviated and acronym spellings of your keywords. If you are bidding on “Search Engine Optimization” or “National Football League” you should also bid on “SEO” and “NFL”.
When you are selecting keywords sometimes it helps to think about choosing opposites. For example, if you are advertising for “affordable garden furniture,” you can also advertise for “garden furniture not expensive.”
Use Domain Names:
Many people type in domain names in search engines instead of going directly to the websites. Consider whether you can supplement some of your keywords with “.com.” or “www.”
It would be useful to find some targeted keywords that are often misspelled by people on the search engines. There are large number of typo, misspelling tools available on the internet to find the targeted misspelled keywords for your ads.
Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.