Facebook the largest social networking and second most visited website around the world, with more than 400 million registered user. In recent years Facebook has become one of the hottest place to advertise, due to its wide range of users from around the world.. So what makes Facebook ads better than Google Adwords or other PPC advertising. So lets have a detailed preview of Facebook a new avatar of PPC advertising.
What makes Facebook better than other PPC Ads?
Recent times social networking has become an essential everyday computing activity, from business people to students. As we all know Facebook dominates the highest market share on social media, its obvious for them to become the favorite destination for advertisers to target visitors.
There are some more convincing reasons to switch from other PPC ads to Facebook ads.
- It is easy to use and also easy to setup new campaigns
- Advertiser competition is less right now comparing to other PPC ads, so it is good for newbies to get targeting visitors.
- Unlike other PPC ad management, Facebook ads include images to give more value to your advertisement. This feature is not found in any other PPC ads.
- Advertisers can target visitors with respect to their location, age and sex.
- Advertisers can also target people with certain interest.
For an example, if your ad is to sell a bike, you can target the particular audience around your locality with respect to their age, sex and interest. This way of advertising gives more definite results. So the clicks made through Facebook are more targeted and convert into business, which is possible only to some extent in other PPC ads.
Hidden potential of Facebook PPC Management:
Facebook ads make advertisers grab an attention quickly, by attracting appropriate Facebook user and let them to know more about the advertiser Facebook page. Whenever a Facebook user connects with the advertiser fan page, it displays a new connections on the users news feed, there by making the friends of the particular user to check the advertiser page. The news feed function not just stop here. It also displays a feed whenever the user leaves a message on the advertiser Facebook page. This method work on a cyclic system and drives more traffic.
So if you are looking to target particular category of people, then Facebook PPC ads can be considered as one of the best for good returns.
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Nice post. Its amazing how targeted you can get with the facebook PPC. It seems to be the way to go. Google is now dead to me and Facebook PPC is much cheaper and the leads are much higher quality